Businesses trying to market themselves often think of AI as a tool to make writing and researching easier. It can help with idea generation and many of the more tedious tasks of mass communication. But many are not paying close enough attention to what AI means for exposure on a greater scale and how we need to change our tactics to make us visible in an AI-first environment. In this article we explore what’s changing, and what we can do about it.

If you are a small business owner with any social media presence, then we don’t have to tell you that your social marketing efforts aren’t going as far as they used to. This month, we’re talking about the ever-evolving algorithms, how they’re making organic visibility harder than ever, and most importantly, what you can do about it.