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Let me walk you through a not uncommon conversation with a potential web client.

Me: Tell me about your website.

Client: Honestly, I set it up some number of years ago. It doesn’t really reflect what I do and I know I need to level it up.

Me. That’s totally relatable. When was the last time you updated it?

Client: [insert grimance here]….the day I launched it.

This is one of the top 5 questions I get asked by clients who need a website and aren’t sure where to start. So, I decided to sit with that question and really think hard (and troubleshoot a lot) to give my clients the best answer I could come up with.