AI has revolutionized what’s possible for branding and marketing small and medium sized businesses. It’s become an administrative assistant and a content generator, a brainstorm partner and a research assistant. It can crawl millions of websites and provide business solutions to real-world problems in seconds. So, if you’ve started reading this expecting me to tell you not to use AI, I’m going to disappoint you. I think AI has enormous power, and I expect that learning how to incorporate its benefits while minimizing the unintended consequences will be the test of an entire population for decades to come.