Summer Slow-Down? How to Use the Season to Strengthen Your Brand
Not all businesses slow down in the summer. If you are in the tourism-based sector, for example, you may be in your busiest season of the year and this article might be better bookmarked to come back to in December. Regardless of when the slow-down happens, most businesses are cyclical and experience periods of intense focus on customer work and others where you find yourself with a few spare minutes to invest a little bit of time in the nuts and bolts of the business of your brand. If you find yourself with some time to spare at the beach or at the office this summer, here are a few ideas for checking in on your brand fundamentals.
1. Reground in Your Brand Basics
Take a step back and look at your core message, values, visuals, and voice. Does your brand still reflect where you're headed and the clients you want to attract? This is a great time to tighten your messaging, clarify your audience, and make sure your logo, colors, and design still feel aligned. Even subtle shifts can elevate your entire presence. Been putting off a logo refresh? Now might be a great time to get on the schedule to head into the Q3/Q4 strong.
2. Collect and Organize Your Content Assets
Lots of business owners have a goldmine of testimonials, project photos, and client wins sitting in their inbox or camera roll. Take some time to organize and curate those assets. When you’re ready to ramp up your marketing later in the year (or now), you’ll be glad you did. Feeling extra ambitious? Get some of those assets prepped and scheduled for posting to save yourself the time this Fall.
3. Book the Photoshoot You’ve Been Putting Off
Natural light, relaxed energy, and summer wardrobes make this the best time to capture fresh brand imagery. And don’t limit yourself to just head shots, either. Future customers love to see work you’ve done and get an idea of what it looks like to engage with you. Get photos of yourself working and collaborating. Got products or brand assets? Get some beautiful imagery of those as well. These storytelling visuals are priceless for website updates and future marketing efforts.
Summer doesn’t have to be all hustle, but a little intention now can pay off in a big way when busy season hits. Whether you’re planning a rebrand or just want to feel more confident showing up online, this season is the perfect backdrop for building a brand that reflects where you’re going next.
Need a partner to help you get ready for your next season? Message us today. We’d love to help!