Identity Design

Black and white cartoon of a gear icon and a lightbulb, representing ideas turned into action.

Your brand is more than just a logo. It is a story of who you are and what you offer your customers. Our Identity Design Packages ensure your brand tells that story in a visually compelling way that is versatile, powerful, and flexible. We offer three packages tailored to where you are in your brand journey. Whether you need a new logo, a refresh of an existing logo, or a full brand identity, we’re here to take your brand to the next level.

Why Doodling Pandas for Identity design?

Not all logos are created equally. At Doodling Pandas, we have a few core values that inform every brand we build.

Simple black outline drawing of a paw print with motion lines

STRATEGY FIRST

What looks good is subjective. What works isn’t. We design with strategic decision-making at the core, ensuring your brand stands out in your market and conveys your values effectively.

Black outline drawing of a shaking paw print with motion lines.

PRACTICALITY MATTERS

A great logo must be versatile, looking just as sharp on your website banner as it does on a piece of conference swag. We craft designs built to shine, no matter where you use them.

Line drawing of a paw print with motion lines.

EXCITEMENT → CONFIDENCE → RESULTS

You’ve heard the adage “your smile is your best accessory.” We believe the same holds true when you’re representing your brand. We’re committed to helping you create a confidence that is contagious.

Multiple stacks of business cards with a medical theme, featuring a blue background with grey molecular structures, the letters VQ, and a white section with the VQ Biomedical logo and contact information.

Identity design PACKAGES

LOGO REFRESH PACKAGE

Enhance and refine your existing logo for greater versatility and impact. Ideal for established brands looking to revitalize their current identity.

WHAT’S INCLUDED:

  • New concept presentation based on your existing logo and brand style.

  • One round of revisions

  • Final files delivered in .eps, .jpg, and .png formats, including:

    • Primary logo

    • Secondary variation (e.g., horizontal format)

    • Icon/logo mark for social media and digital platforms

Person sketching a website layout on a spiral notebook with a pen, with pencils and a case of art supplies on a white table.

LOGO DESIGN PACKAGE

Ideal for those creating a new brand and looking to take the first step in the identity design process, this package is designed to deliver the most essential piece of your branding toolkit, a strategically designed custom logo.

WHAT’S INCLUDED:

  • Initial brand strategy consultation

  • Strategic logo type and color selection

  • 2-3 custom logo design concepts

  • One round of revisions for your favorite concept

  • Final files delivered in .eps, .jpg, and .png formats, including:

    • Primary logo

    • Secondary variation (e.g., different orientation)

    • Icon/logo mark for social media and digital platforms

A collage of various circular logos for different companies and organizations.

BRAND BLUEPRINT DESIGN PACKAGE

For businesses looking to position their brand for growth, this package is an essential launching point. It creates an entire identity system—complete with fonts, colors, and branding guidelines—so your brand remains beautiful, consistent, and professional across every touch point.

WHAT’S INCLUDED? Every Full Identity Design package comes with:

  • EVERYTHING IN THE LOGO DESIGN PACKAGE PLUS

  • Brand color palette optimized for web and print assets

  • Website and print compatible font family selections

  • Full brand guide with usage direction and examples

  • 1 custom template of your choice (examples: slide decks, social media templates, letterhead, icons and more)

We know every business has a different set of needs. In order to design a package perfect for your brand, we offer free consultations and quotes.

Person working on graphic design or branding project for 'Retire Artfully,' with printed materials, logos, and a computer image on the table.
An icon for Inspired Iterations with two lower case Is forming a circular pattern representing iterations.
“Thanks to her expertise, I felt confident in the direction of my brand, and it has significantly boosted my ability to grow and execute.”
— Jason Schreuder, Owner, Inspired Iterations

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Let’s create magic together with a free consultation!