Identity Design
Your brand is more than just a logo. It is a story of who you are and what you offer your customers. Our Identity Design Packages ensure your brand tells that story in a visually compelling way that is versatile, powerful, and flexible. We offer three packages tailored to where you are in your brand journey. Whether you need a new logo, a refresh of an existing logo, or a full brand identity, we’re here to take your brand to the next level.
Why Doodling Pandas for Identity design?
Not all logos are created equally. At Doodling Pandas, we have a few core values that inform every brand we build.
STRATEGY FIRST
What looks good is subjective. What works isn’t. We design with strategic decision-making at the core, ensuring your brand stands out in your market and conveys your values effectively.
PRACTICALITY MATTERS
A great logo must be versatile, looking just as sharp on your website banner as it does on a piece of conference swag. We craft designs built to shine, no matter where you use them.
EXCITEMENT → CONFIDENCE → RESULTS
You’ve heard the adage “your smile is your best accessory.” We believe the same holds true when you’re representing your brand. We’re committed to helping you create a confidence that is contagious.
Identity design PACKAGES
LOGO REFRESH PACKAGE
Enhance and refine your existing logo for greater versatility and impact. Ideal for established brands looking to revitalize their current identity.
WHAT’S INCLUDED:
New concept presentation based on your existing logo and brand style.
One round of revisions
Final files delivered in .eps, .jpg, and .png formats, including:
Primary logo
Secondary variation (e.g., horizontal format)
Icon/logo mark for social media and digital platforms
LOGO DESIGN PACKAGE
Ideal for those creating a new brand and looking to take the first step in the identity design process, this package is designed to deliver the most essential piece of your branding toolkit, a strategically designed custom logo.
WHAT’S INCLUDED:
Initial brand strategy consultation
Strategic logo type and color selection
2-3 custom logo design concepts
One round of revisions for your favorite concept
Final files delivered in .eps, .jpg, and .png formats, including:
Primary logo
Secondary variation (e.g., different orientation)
Icon/logo mark for social media and digital platforms
BRAND BLUEPRINT DESIGN PACKAGE
For businesses looking to position their brand for growth, this package is an essential launching point. It creates an entire identity system—complete with fonts, colors, and branding guidelines—so your brand remains beautiful, consistent, and professional across every touch point.
WHAT’S INCLUDED? Every Full Identity Design package comes with:
EVERYTHING IN THE LOGO DESIGN PACKAGE PLUS
Brand color palette optimized for web and print assets
Website and print compatible font family selections
Full brand guide with usage direction and examples
1 custom template of your choice (examples: slide decks, social media templates, letterhead, icons and more)
We know every business has a different set of needs. In order to design a package perfect for your brand, we offer free consultations and quotes.
“Thanks to her expertise, I felt confident in the direction of my brand, and it has significantly boosted my ability to grow and execute.”
Brand insights from the blog
